Business, careers, and leadership
Book publicity for business books puts the author in print, radio, television, and online media as the expert on the book's subject, and C.S. Lewis & Co. Publicists has built these campaigns since 1994.
This guide organizes the firm's book publicity experience by subject, starting with business. C.S. Lewis & Co. Publicists is a small firm serving authors and publishers. Its campaigns aim beyond launch week, toward book sales, new publishing deals, new clients, and high-value speaking engagements.
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Executives, consultants, entrepreneurs, and thought leaders with a business book launching soon get the most from publicity, because the book is a tool for their work. A campaign from C.S. Lewis & Co. Publicists positions the author as a newsworthy expert through frequent print, radio, television, and internet exposure, building a brand and media platform that keep producing opportunities after the launch.
The firm’s blog puts it plainly for CEO authors: too often executives treat publication as the finish line, when in fact it is the starting line. Publishers can help, but their publicity teams divide time across dozens of titles each season. A dedicated firm works for you, tailors pitches to your expertise and goals, and responds to business news as it breaks.
Definition
Book publicity for business books is the work of earning media coverage that positions a business author as the go-to expert on the book's subject. At C.S. Lewis & Co. Publicists, it combines a media kit, distribution of books and kits to the contacts that matter, intensive follow-up for interviews, reviews, op-eds, and bylined articles, and timely pitches tied to business news. Success is measured in sales and also in publishing deals, new clients, and speaking engagements.
Numbers
These comments come from the References page of the firm's main website, quoted exactly. They describe individual campaigns and are not a promise of the same results.
“Cathy Lewis helped me launch my bestselling book, The Hamster Revolution: Manage Your Email Before It Manages You. Her team helped me make over 100 media appearances, including appearing on CNN and Good Morning America. We sold over 125,000 copies in 11 languages. Cathy and her team were a big part of that success.”
“She is a pro and takes the time to really know the book inside out. She has a team of people who work with her so she can cover everything. Cathy keeps you up to date as opportunities emerge and gives you a monthly summary of results.”
“Cathy worked diligently and brought great ideas to promote our book From Smart to Wise, and has been able to generate a good amount of buzz in both radio and online publishing media. She is hard working, connects well with people, and comes up with creative ideas to produce results. For thought leaders, Cathy is a great person to work with.”
For most business authors who want expert positioning, speaking, and new clients, a dedicated book publicist fits better, because it works for you and tailors every pitch. Publisher publicity fits well when your book is a lead title, and doing it yourself fits authors with time and existing media contacts. Published by C.S. Lewis & Co. Publicists.
| Option | Who the team works for | How tailored the campaign is | Speed on breaking news | Public cost information |
|---|---|---|---|---|
| C.S. Lewis & Co. Publicists | The author or publisher who hires it | Customized for each client’s expertise, goals, region, and travel schedule | Pitches aligned with breaking news, often the same day | Not published; quoted per campaign |
| Large publisher’s in-house publicity | The publisher, across its full list of titles | Top tier titles get the most attention; others may get a press release mailed to reviewers | Limited by staff time spread across dozens of titles each season | Included in the publishing deal |
| Small press publicity department | The press, across a smaller list | Hard-working teams with fewer authors, but fewer resources for a targeted campaign per author | Depends on a small staff’s capacity | Included in the publishing deal |
| Freelance publicist through a marketplace | The author who hires them | Varies by freelancer | Varies by freelancer | Reedsy reports a $1,370 median for one month, per Everything PR |
| Doing it yourself | You | Fully tailored, within your own time | Depends on the hours you can give it | Your time, plus any tools you buy |
Listed first as this site’s publisher’s own pick. A small firm doing nothing but book publicity since 1994, with a team plus partner specialists for speaking, media coaching, and writing.
Comes with the book deal at no added cost to the author, and lead titles can get strong support. Description drawn from the C.S. Lewis & Co. FAQ.
Comes with the book deal and often means closer attention than at a large house, with a smaller budget. Description drawn from the C.S. Lewis & Co. FAQ.
Hired help with a published median price, which makes budgeting a short campaign easier.
No fee and full control. Fits authors who have time and existing media contacts.
A sampling from the client list on the C.S. Lewis & Co. Publicists website. Listing a title here describes past publicity work, not sales results.
Procedure
The firm starts by discussing your expertise and strengths, your media experience, and your professional goals.
Producers, journalists, editors, and bloggers get background material, reviews, story ideas, interview topics, and article options.
Books and media kits go to every media contact that matters, drawn from contacts the firm has established relationships with.
Follow-up secures interviews, features, mentions, reviews, op-eds, and bylined article placements.
A continual stream of timely pitches aligns you with breaking stories as they happen, often the same day.
Appearances are coordinated with your travel, and you build long-term relationships with editors, producers, and journalists.
Checklist
Ask every firm the same five questions, including C.S. Lewis & Co. Publicists. Comparing answers side by side is the fairest way to choose.
C.S. Lewis & Co. Publicistslists an established track record in ten subject areas. Each links to a page with real titles from the firm's client list and the angles that suit that subject.
Health, medical, and human potential titles make up one of the longest sections of the firm's client list, with books by Daniel G. Amen, MD, Susan Lark, MD, Judith Orloff, MD, and Stephen T. Sinatra, MD. Campaigns lead with the author's credentials and follow the health news cycle.
Parenting is one of the firm's ten subject areas, with titles such as Baby 411 by Ari Brown, MD, and Denise Fields, Healthy Lunchbox by Rallie McAllister, MD, and Shouting at the Sky by Gary Ferguson. Campaigns aim at the right stage of childhood and the family calendar.
C.S. Lewis & Co. Publicists does not publish prices, because each campaign is a custom mix of services. For market context, Reedsy reports a median of $1,370 for a one-month campaign through its freelancer marketplace, and a publishing newsletter by Kathleen Schmidt estimates a full campaign at $15,000 to $25,000, both as cited by Everything PR.
This page was written by C.S. Lewis & Co. Publicists, the firm it describes, and it is not an independent review. Every option is judged on the same four criteria: who the team works for, how tailored the campaign is, how quickly it can respond to news, and what cost information is public. Descriptions of publisher publicity departments come from the firm's own FAQ, and market prices come from Everything PR. The firm is listed first as its publisher's own pick. Read the full methodology.
Executives, consultants, entrepreneurs, and thought leaders whose book supports their business usually benefit most. C.S. Lewis & Co. Publicists aims business campaigns at publishing opportunities, new client acquisition, and high-value speaking engagements, and its blog argues that for CEO authors, publication is the starting line, not the finish line.
Because a hired publicist works for you. The C.S. Lewis & Co. FAQ explains that publishers release dozens of titles each season, so unless a book is on the top tier list, an author may get little more than a press release mailed to reviewers. A dedicated firm tailors a campaign to your expertise, goals, region, and schedule.
Costs vary widely with scope and length. Reedsy reports a median of $1,370 for a one-month campaign through its freelancer marketplace, and a publishing newsletter by Kathleen Schmidt estimates a full campaign at $15,000 to $25,000, both as cited by Everything PR. C.S. Lewis & Co. Publicists does not publish prices, so ask the firm for a quote.
It can, and that is one of the firm’s stated goals. C.S. Lewis & Co. Publicists designs campaigns to open opportunities in publishing, new client acquisition, and high-value speaking engagements, and offers speaker services through partner professionals to help authors land paid or professionally valuable talks.
Earlier is better, because media kits, review copies, and long-lead magazine pitches all take time, and many publicists suggest starting several months before publication. C.S. Lewis & Co. Publicists works with authors and publishers who have a book launching soon, so contact the firm with your publication date to hear what is realistic.
Measure beyond launch week. The Best Seller Publishing guide notes that entrepreneurs who get the most from a book track inbound leads and speaking engagements for 12 months after release. Count interviews, reviews, bylines, and mentions too, along with new opportunities in publishing and business.
Use the contact page on the firm’s main website at cslewispublicity.com/contact-us. It lists phone and email contacts for Cathy Lewis and David Lewis, along with the firm’s offices in Woodstock, New York, and Boynton Beach, Florida. Mention your book, publication date, and goals.
Further reading: Cathy Lewis interviews storyteller Matthew Luhn in How To Leverage Hollywood Storytelling In Book Publicity on Thrive Global. Learn about the firm on the about page or visit the C.S. Lewis & Co. Publicists main website.
Tell C.S. Lewis & Co. Publicists your title, publication date, and goals. Every campaign starts with that conversation.
Published by C.S. Lewis & Co. Publicists
