Health, medical, and human potential
C.S. Lewis & Co. Publicists is a publicist for health books, with past clients including Daniel G. Amen, MD, Susan Lark, MD, and Judith Orloff, MD.
Health, medical, and human potential books form one of the longest sections of the C.S. Lewis & Co. Publicists client list. The firm builds custom campaigns that put health authors in print, radio, television, and online media as newsworthy experts, and it pitches them into health stories as those stories break.
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If your health book launches soon and you want editors and producers to treat you as the expert on its topic, a dedicated publicist helps. Health news moves quickly, and the firm’s approach is to pitch authors into breaking stories, often the same day, which is hard for a publisher dividing its publicity staff across dozens of titles each season.
A publicist does not replace your credentials or your message. The work is to package them so media can use them: a clear media kit, interview topics that fit each outlet, and steady follow-up until interviews, reviews, and bylined articles are confirmed.
Definition
Health book publicity is the work of earning media coverage for a book about the body, the mind, medicine, or wellness. At C.S. Lewis & Co. Publicists it means a media kit that producers and editors can reference, books and kits sent to the media contacts that matter, intensive follow-up for interviews, reviews, and bylined articles, and a steady stream of pitches that connect the author’s expertise to health stories in the news. The aim is name recognition that leads to book sales, later printings, and new publishing and speaking opportunities.
Numbers
A sampling from the client list on the C.S. Lewis & Co. Publicists website. Listing a title here describes past publicity work, not sales results.
Many of the firm’s health authors are physicians. Pitches put the author’s training and clinical experience up front, so a producer can see in seconds why this person should explain the topic to an audience.
New studies, public health stories, and seasonal concerns create openings for expert comment. Pitches connect the author to those stories while they are still unfolding, when being the first publicist to respond matters most.
Cathy Lewis helps clients become regular contributors at sites such as PsychologyToday.com, and David Lewis at sites such as Thrive Global. A recurring column keeps a health expert visible long after launch week.
Real material from past campaigns, linked from the firm's own Clients PR and Press Kits pages.
Procedure
The firm starts by discussing your expertise and strengths, your media experience, and your professional goals.
Producers, journalists, editors, and bloggers get background material, reviews, story ideas, interview topics, and article options.
Books and media kits go to every media contact that matters, drawn from contacts the firm has established relationships with.
Follow-up secures interviews, features, mentions, reviews, op-eds, and bylined article placements.
A continual stream of timely pitches aligns you with breaking stories as they happen, often the same day.
Appearances are coordinated with your travel, and you build long-term relationships with editors, producers, and journalists.
Checklist
Ask every firm the same five questions, including C.S. Lewis & Co. Publicists. Comparing answers side by side is the fairest way to choose.
This page is part of a guide built around one pillar: book publicity for business books. The same method adapts to each subject below.
A publicist helps when you want health media to treat you as an expert. Health and medical titles form one of the largest groups on the C.S. Lewis & Co. client list, including books by Daniel G. Amen, MD, Susan Lark, MD, Judith Orloff, MD, and Stephen T. Sinatra, MD.
A book publicist earns media coverage for an author and a book. At C.S. Lewis & Co. Publicists, that means creating a media kit, sending books and kits to the media contacts that matter, following up to secure interviews, reviews, and bylined articles, and pitching the author into news stories as they break, often the same day.
They watch the news and pitch fast. C.S. Lewis & Co. Publicists develops timely pitches that align authors with breaking stories as they happen, often the same day, because being the first publicist to respond to a hot-button event is how on-the-spot interviews and appearances get booked.
Yes. Through its writing services, C.S. Lewis & Co. Publicists can arrange ghostwritten op-ed pieces and by-lined articles based on your book and expertise for newspapers, magazines, and trade journals, plus newsletters and marketing material for your business or professional practice.
Costs vary widely with scope and length. Reedsy reports a median of $1,370 for a one-month campaign through its freelancer marketplace, and a publishing newsletter by Kathleen Schmidt estimates a full campaign at $15,000 to $25,000, both as cited by Everything PR. C.S. Lewis & Co. Publicists does not publish prices, so ask the firm for a quote.
Earlier is better, because media kits, review copies, and long-lead magazine pitches all take time, and many publicists suggest starting several months before publication. C.S. Lewis & Co. Publicists works with authors and publishers who have a book launching soon, so contact the firm with your publication date to hear what is realistic.
No honest publicist can guarantee coverage, because editors and producers decide what runs. What a firm controls is the quality of its pitches, its follow-up, and its relationships. Ask for examples of recent placements and a reporting schedule so you can judge the work as it happens.
Tell C.S. Lewis & Co. Publicists your title, publication date, and goals. Every campaign starts with that conversation.
Published by C.S. Lewis & Co. Publicists
