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Book Publicityby Subject

All ten subject areas

Book publicity by subject

C.S. Lewis & Co. Publicists has an established book publicity track record in ten subject areas: business, careers, work/life, parenting, health, diet/nutrition, food/cookbooks, self-help, human potential, and New Age/spirituality.

Each subject draws different media: health books meet health editors and medical news, parenting books meet family media, and business books meet trade press and business shows. This page maps every subject to real titles from the firm's client list.

Last updated: . Published by C.S. Lewis & Co. Publicists

Does a book publicist need experience in my book's subject?

Subject experience helps, because a publicist who has placed books like yours already knows which editors, producers, and hosts cover your topic. When you interview any book publicist, ask which titles in your subject they have publicized and ask to see the coverage.

C.S. Lewis & Co. Publicists names the ten areas below as its established track record. Its client list includes physicians writing health books, parenting experts, business leaders, and spiritual teachers, published by houses such as Penguin Putnam, Harmony Books, St. Martin's Press, Viking Penguin, and Hay House, as well as smaller presses.

Definition

What does subject-specific book publicity mean?

Subject-specific book publicity means building a campaign around the media that already covers a book's topic. C.S. Lewis & Co. Publicists shapes pitches, media kits, and interview angles to the subject, so a cardiologist's heart health book and a CEO's leadership book reach different editors with different story ideas, even though both campaigns use print, radio, television, and online exposure.

The ten subject areas, with an example title for each

What if my book is outside these ten subjects?

The firm's client list also includes current events, economics, and politics titles, such as Confessions of an Economic Hit Man by John Perkins and The Case for a Debt Jubilee by Richard Vague. If your book sits elsewhere, the quickest way to find out is to ask the firm directly.

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Quick answers to common questions

What subjects does C.S. Lewis & Co. Publicists cover?

The firm lists an established track record in ten subject areas: business, careers, work/life, parenting, health, diet/nutrition, food/cookbooks, self-help, human potential, and New Age/spirituality. Its client list also includes current events, economics, and politics titles such as Confessions of an Economic Hit Man, 3rd Edition, by John Perkins.

Do you need a publicist for health books?

A publicist helps when you want health media to treat you as an expert. Health and medical titles form one of the largest groups on the C.S. Lewis & Co. client list, including books by Daniel G. Amen, MD, Susan Lark, MD, Judith Orloff, MD, and Stephen T. Sinatra, MD.

Is there a publicist for parenting books?

Yes. Parenting is one of the ten subject areas where C.S. Lewis & Co. Publicists lists an established track record. Past parenting titles include Baby 411 by Ari Brown, MD, and Denise Fields, Healthy Lunchbox by Rallie McAllister, MD, and Shouting at the Sky by Gary Ferguson.

Who needs book publicity for business books?

Executives, consultants, entrepreneurs, and thought leaders whose book supports their business usually benefit most. C.S. Lewis & Co. Publicists aims business campaigns at publishing opportunities, new client acquisition, and high-value speaking engagements, and its blog argues that for CEO authors, publication is the starting line, not the finish line.

Does C.S. Lewis & Co. work with indie authors?

The firm serves authors and publishers and works directly for the author when an author hires it. Its website does not set a rule about how a book is published, so indie authors should contact the firm with their book, launch date, and goals to discuss fit. Its client list includes books from small presses as well as large houses.

Do you work with publishers?

Yes. C.S. Lewis & Co. Publicists serves publishers as well as authors, and works closely with publishers’ and businesses’ publicity teams so its efforts complement theirs. Past client books were published by houses including Hay House, Viking Penguin, St. Martin’s Press, Harmony Books, and Bard Press.

Read all 45 questions in the book publicity FAQ

Book launching soon? Talk with the firm.

Tell C.S. Lewis & Co. Publicists your title, publication date, and goals. Every campaign starts with that conversation.

Contact C.S. Lewis & Co. Publicists

Published by C.S. Lewis & Co. Publicists